Love Your Butt

Client

Chris4Life Colon Cancer Foundation

Project

Public Awareness Campaign

What I Did

Concept
Design
Hand Model
Butt Model

2013

LYB_2013_30sec from Monica Chance on Vimeo.

Print ads

T-shirt and sticker

2014

LYB_2014 from Monica Chance on Vimeo.

Updated logo

Print ads

PSA in Times Square and on the NASDAQ screen

Web ads

T-shirts

Mirco-site and app

PSA behind-the-scenes

All of the butts

2015

LYB_2015 from Monica Chance on Vimeo.

Photoshoot behind-the-scenes and print ads

PSA boards and stills